Despite the availability of over 140,000 apps on iTunes, researchers have found that the average iPhone or iPod Touch owner uses only 5 to 10 regularly.
If Caroline Cua’s iPhone looked anything like her closet, where she keeps her dozens of pairs of shoes, she would have screen after screen of applications.
But instead her iPhone is nearly empty. Since she bought it nearly a year ago, Ms. Cua, 27, who works for a transportation service in San Francisco, has downloaded precisely five programs. And though she uses four of those apps “religiously,” she says, the ones she favors — Pandora, the Internet radio service, and Shazam, the music identifier — are your basic black pumps.
To read this report in The New York Times in full, see: www.nytimes.com/2010/01/31/fashion/31apps.html
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